Advertising Initial Research
Advert
I did some research for my advert as obviously, I could get an idea of how to develop the mine. So I went to look for the announcements that made history such as that of Nike.
Initially, Nike's products were aimed only at marathon runners and Reebok sold much more than Nike. Subsequently, the craze for fitness was born and to overcome even their competitor or Reebok, Nike created the "Just do it" campaign to not miss this opportunity. And it was a success. When you're trying to decide the best way to present your brand, ask yourself: What problem are you solving for your customers? What solution does your product or service offer? By addressing this fundamental issue in all of your messages, you'll be connecting with consumers on an emotional level that's hard to ignore.
In this case, not having a brand to sponsor, I thought about sponsoring a theme party because it has always been my dream to create a themed party in which everyone had to commit to finding a dress that fit them but in a style that they do not use normally. Currently, this dream came true a short time ago but it was for close friends only and therefore I would like to create an ad for a party where anyone can come but can only enter if they are dressed in theme.
References:
Some good ideas and initial research on advertising
ReplyDelete